In 2015, after eight years working for large publicly traded home builders in Southern California, 13 years building homes with my “was-band” (a term I coined as I don’t like the sound of “ex”) in Southern California and Hawaii, and the last decade-plus raising two beautiful, amazing humans: it seemed like a good time to build the company I always dreamed of.
I wanted to bring something soulful to an industry and a market that traditionally values only the return on investment and marks the value of a home by price per square foot alone. I wanted a HOME building company. One that expressed my love for family and friends, my whimsical side, the creative who loves to pair the vintage with modern and reinterpret old favorites and strive to WOW!!! your flip flops or Manolo’s off just the same. With my “build forward” view of home design, I create homes that aren’t the “popular” or “trendy” style of the moment but homes with unique thoughtful qualities that will stand the test of time and provide a safe haven (both literally and financially) for those excited by the chance to own something special, something different and mood altering; a treat for the senses. So, I started again … this time with Alpha Property Development and its sister design firm, H.U.R. Companies.
I believe every home site requires its own something special. There is no ”formula” for inspired design. It occurs organically. It evolves from the ground up if you look and listen. That’s not to say that there isn’t a map to the creation of each home and a strategy for the actual construction. Its the design process, experience and intuition to craft and capture the subtleties of a location’s spirit and attributes that make this company a Boutique HOME Design and Building Company. And we apply this same philosophy to both our imaginary owners (speculative homes for sale) as well as our real clients (those who we are privileged to collaborate with and build for).
As for me, I love my children, my family, my friends, dancing, laughter, warm Hawaii waters, Paris, Venice, Iceland, the silence of desolate ski runs, Marvel movie series, oh … and I hoard design magazines according to my team (secretly, they are like a warm soft blanket and hot cocoa when I hit the occasional design road blocks).
And … I believe that the right solutions will bring smiles and laughter and comfort.
Here’s to you and hoping we meet sometime soon.